10.1 Extra Light Ash Blonde Permanent Colour Cream

Professional Colour, Minimal Damage

REF Stockholm's Permanent Colour Cream in shade 10.1 Extra Light Ash Blonde is a salon-quality oxidative hair colour crafted in Sweden. Formulated with less than 2% ammonia — significantly lower than conventional colour creams — it delivers exceptional lift and deposit while protecting the hair's structural integrity throughout the colouring process.

What Makes REF Colour Different

• Quinoa Protein — plant-derived protein closely matching hair's own keratin, reinforcing each strand from within
• Aloe Vera — soothes the scalp and locks in moisture during colour development
• Thermus Thermophilus Ferment — a unique antioxidant that protects and rejuvenates hair through the oxidation process

Shade Profile: 10.1 Extra Light Ash Blonde

Shade 10.1 sits at the lightest end of the blonde spectrum with a cool, ash-neutral undertone that neutralises unwanted warmth and brassiness. Ideal for achieving an icy, Nordic blonde finish on pre-lightened or naturally very light hair.

• Mix 1 part REF Permanent Colour Cream 10.1 with 1.5–2 parts REF Colour Developer.
• Perform a strand test and skin allergy test at least 48 hours before full application.
• Section clean, dry hair and apply the colour mixture from roots to ends, ensuring even saturation.
• Leave on for 30–45 minutes depending on desired depth and grey coverage.
• Rinse thoroughly with warm water until the water runs clear.
• Follow with a colour-protecting conditioner or mask to seal the cuticle and enhance shine.